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NEW NIX CAMPAIGN
NEW NIX CAMPAIGN PLAYS ON REFORM THEME
Small is the new big, according to Nix Health, where a simpler process is the foundation of a new marketing campaign: “Reform Your Own Healthcare.”
The creative campaign showcases the numerous components that make Nix Health the best choice for health care, while capturing and sharing patients’ personal experiences.
Ana Flores, Nix Health corporate relations, is enthusiastic about the campaign’s message. She says that although the individuals’ stories are unique, they all choose to take the reins of their own health care with Nix. At the foundation of the campaign is Nix Health’s philosophy that bigger is not necessarily better.
“As South Texas’ health care small giant, the system has the ability to offer quality personalized and efficient care, the latest technologies and a complete continuum of care that ensures all patients’ medical needs are met,” says John Strieby, Nix Health chairman and CEO. Nix Health offers medical services ranging from primary care and surgical services to behavioral and rehabilitation services at five locations across the city and in other physician offices.
Envisioned and executed by San Antonio-based marketing agency Creative Noggin, the new campaign presented Nix Health with the opportunity to take the next bold step with its advertising and marketing efforts.
“Health care reform is such a hot topic right now,” explains Creative Noggin partner, Tracy Marlowe. “We know that individuals are tired of feeling like ‘just a number.’ So many people wish their doctors would communicate more with one another and help coordinate their care. Nix’s size allows them to provide more hands-on care thus providing a more personalized experience for patients.”
“Even though it is a small hospital compared to the other hospitals in town, there’s more personal attention,” says Nix Health employee and patient, Rodrigo Gaona. “People do care about how patients are treated and how they’re cared for within the hospital system.”
The campaign, which runs through August 2013, will be displayed through print, outdoor, online, social media and mass transit platforms throughout San Antonio. Visit nixhealth.com to see more.